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New workflow in creating goal-based campaignsNovember 8, 2018To date, advertisers would create campaigns before specifying their business goals, such as driving sales or leads. Now, we’ve created a new workflow that lets advertisers define their goal first which in turn informs relevant suggestions on how to set up the rest of the campaign. For example, if you’ve selected the goal to drive sales, we’ll recommend campaign types that are most effective in helping you meet that goal - in this case, Search, Display and Shopping campaign types. If you selected brand awareness and reach as your goal, you’d see Display and Video campaign types as suggested options. Your goal will also surface relevant suggestions for other campaign settings, including: Campaign subtypes Ad formats Ad extensions Bidding focus If you’re an advertiser that prefers a simpler campaign creation process that aligns to your business goal, try this new workflow. Posted by Jeannie Zhang, Product Manager, Google AdsRead more- 47Google Ads add-on in Google Sheets updatesNovember 7, 2018In July, we introduced the Google Ads add-on for Google Sheets. Since then, we've received a lot of useful feedback on this feature. We heard loud and clear that you’d like the data in your sheets to be automatically updated. To that end, we’ve added the option to schedule when your sheets will be updated, so you don’t have to click the "update" option every time you check your sheets. You can now schedule your reports to run daily, weekly or monthly. We also heard you want more reports available through the add-on. You can now access more report types, including: Display/Video keywords Devices Landing pages Advanced bid adjustments Don’t have the add-on yet? You can install it from here. Posted by Abhishek Kumar, Product Manager, Google AdsRead more

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