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1. 
   Prepare for average position to sunset

   February 26, 2019

   We understand it’s valuable to know how prominently your ads show on the search results page. So, in November, we rolled out “Impression (Absolute Top) %" and "Impression (Top) %”, which describe what percent of your ads appear at the top of the page and absolute top of the page. These new metrics give you a much clearer view of your prominence on the page than average position does.  To complement these metrics, we also rolled out "Search absolute top impression share" and "Search (Top) IS". If you want to optimize for position, these are the best metrics to use. And you can use the Target Impression Share Smart Bidding strategy, if your goal is to get your ads to a prominent location in the search results. “Top and Absolute Top impression share metrics have given my clients a clearer idea of where their ads show on the search results page. By focusing on these new metrics, we’re able to bid more effectively to achieve the very first ad position when desired.” - Kelsey Hadaller, Senior Account Manager, Hanapin Marketing With the availability of these new metrics to understand prominence, we plan to sunset average position in September of this year. If you currently use average position, we recommend that you start using these new metrics when measuring and optimizing for prominence. Posted by Pallavi Naresh, Product Manager, Google Ads

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2. 24

   Say more in your call-only ads with added lines of text

   February 25, 2019

   People often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers they need. In the coming weeks, we’re rolling out additional lines of text in call-only ads to help you provide more useful information to potential customers. You will have the option to add two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters. To make sure your customers are fully aware of who they’re calling, take advantage of these added lines of ad text to describe your business in more detail. More lines of text in call-only ads We noticed it was tough to fit both your business name and a compelling call to action in the headline, so we moved business name to the beginning of the ad description. This leaves more space in the headline for your call to action or business details. For example, if you’re a dance studio, specify “House of Tango” in the business name field and use the description lines to promote your full range of lessons offered. Being clear and transparent about who you are and what your business offers is a key principle of our call-only advertising policies to protect users from fraud or misleading, inappropriate, or harmful content. We hope these updates to call-only ads and our updated best practices guide will help you drive more high-quality calls and deliver a better experience for your customers. Posted by Mike Russo, Product Manager

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3. 25

   Introducing three new features for responsive display ads

   February 21, 2019

   Drive improved performance with video assets If a picture is worth a thousand words, imagine the stories you could tell with a 30-second video. In fact, over 60% of shoppers say online videos have given them ideas or inspiration for their purchase.1 That’s why we’re introducing video assets for responsive display ads. We built responsive display ads to help you adapt to the increasingly diverse mix of content types and screen sizes. Now you can expand your reach to new inventory and improve performance with sight, sound and motion — all while scaling ad creation, testing and optimization. To get started, create or edit a responsive display ad and select up to five (optional) videos from your YouTube page. Selecting videos in the Google Ads interface Unlock new creative insights with the combinations report While machine learning helps you deliver the best ad to the right customer, it’s not always easy to tell what’s working and why. With the new combinations report, you’ll be able to learn how different creative asset combinations perform. This new report shows you the top performing asset combinations that are being generated in your responsive display ads. You’ll see separate sections for combinations based on your images, text, dynamic feeds, and videos. To access the combinations report in Google Ads, click “View Ad Details” in the Ads Table, then select the “Combinations” tab   Best Practice: Now that you know which creative combinations resonate with potential customers, try testing the top performers across different campaign types.   Create better responsive display ads with the ad strength scorecard Creating relevant and helpful display ads is top-of-mind for every advertiser. Using the ad strength scorecard, you can ensure your responsive display ads are set up for success, before they start to show. Google Ads will check that you have the optimal number of unique headlines, images, and descriptions. To improve your ad strength, try taking the "Next steps" highlighted in the scorecard. The ad strength scorecard, shown above the ad preview in Google Ads Posted by Akshay Dayal, Product Manager, Display Ads     1. Google/Ipsos, “How People Shop With YouTube”, July 2018

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