Parallel tracking for Display and Video campaigns available May 1st, 2019 4977550256203696919-blid-5205009922990384851

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1. Parallel tracking for Display campaigns available May 1st, 2019, Video campaigns postponed

   April 25, 2019

   Earlier this year, we announced that parallel tracking would be expanded to Display and Video campaigns on May 1st, 2019. Parallel tracking for Display campaigns will be available starting on this date, and will become mandatory on July 31st, 2019. We’re postponing parallel tracking for Video campaigns until later this year to give you more time to prepare. We’ll provide an update once we’ve finalized a new date. If you work with a click measurement provider, connect with them to ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system. To learn more about parallel tracking, >click here.

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   Adding cross-device activity to all attribution reports

   March 29, 2019

   Attribution reports show you the paths customers take to complete a conversion, and attribute credit to different ad clicks along the way. Cross-device conversions account for the moments when a customer interacted with an ad on one device and then completed a conversion on another device. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. But we’ve received feedback from many of you that this has resulted in inconsistent conversion counts across different reports, making it difficult to understand different aspects of your conversions data. Starting on May 1st, all attribution reports will include cross-device activity and conversions, giving you valuable insight into how people interact with your ads on multiple devices, and consistency across reports. Data in these reports go back to May 1, 2019. For dates prior to this, the reporting experience and conversion counts will remain unchanged. See the full list of metrics updated to include cross-device activity. Posted by Mauricio Barrera, Product Manager, Google Ads

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   Manage across accounts with the new Google Ads Editor

   March 28, 2019

   Today we're announcing Google Ads Editor, v1. It’s a new and improved version of the Editor that you’ve come to know and love over the past 13 years. We waited to formally announce the new Google Ads brand on an Editor release that incorporates a significant update that addresses long-standing requests from the community. Full cross-account management: In the past, campaign managers could only make changes in the Editor UI for a single account at any given time. This meant you spent more time on the same tasks. For the first time, Editor now supports full, cross-account management. This means you’ll be able to use Editor seamlessly across your Google Ads accounts, all from a single window. For example, you’ll be able to easily add the same set of keywords across different accounts, update campaign settings across your entire book of business, or download relevant stats across any grouping of your accounts. Improved design and usability: We’ve also improved the interface to help you navigate features and execute tasks more quickly. For example, based off of UX research we saw that users had difficulty remembering where each setting was. So we created a right-hand Edit panel to improve your ability to scan. We also added search functionality so that you can quickly find what you need. Google Ads Editor v1 also helps you manage accounts at scale: Workflow Additional custom rules: Flag best practices and ensure proper campaign implementations. Full support for non-skippable Video ads: Manage more video campaigns within Editor. Additional Call-to-action and headline fields for all Video campaigns: Give more information on all video ads, not just TrueView. Positive and negative audience list audiences for Smart Display campaigns: Easily reach new potential customers. Options to manage App campaigns: Includes campaign, ad group, and ad level assets. Bids & Budget Recommended daily budgets: Avoid losing out on impressions due budget constraints. Better Smart Bidding: Use Max Conversions for Display, TrueView for action, and App campaigns. Calls & Messaging Account level call reporting: Manage call reporting and conversions at the account level with one setting. Additional headlines for call-only ads: Provide additional information to potential customers. Full support for message extensions: Allow more ways for customers to reach your business. "The new Google Ads Editor is a step forward. The new design makes it easier to manage and make edits across accounts and campaigns." -Jamie Kahn, Associate Director - Search Engine Marketing, Horizon Media "It’s clean, easy to navigate and more efficient with the added search bars, new account level section, and relocation of the Shared library. Looking forward to using this new version!” -James Shaouni, Senior Specialist - Paid Search, Reprise Digital Learn more about Google Ads Editor, v1 here. Posted by Blake Reese, Group Product Manager

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4. 22

   Introducing "recommended columns" in Google Ads

   March 15, 2019

   There are a lot of columns to choose from in Google Ads. It makes it hard to get away from the status quo of just adding the columns you’ve always added to your reports.  Our new recommended columns feature suggests new reporting columns that you should be using based on your campaign and account settings. For example, if you start using bid automation, we will start recommending the ‘Bid Strategy Type’ column to your Campaign table. With this launch, Bid Strategy Type will also stop being a required column in your Campaign reports, which will free up some horizontal space for you to see more of the statistics columns. You can identify a recommended column by the blue underline in the column name. You can do three things with recommended columns. Do nothing, and we'll recommend the column whenever it's relevant Add them as permanent columns Tell us not to recommend it anymore These recommendations are turned on by default for all advertisers. You can turn off recommendations for individual columns or all columns. These settings are specific to the user in the account. We suggest you keep the setting on, so that we can recommend columns that will be important to your account. You can also discover new columns that had not previously surfaced through recommendations. Posted by Abhishek Kumar, Product Manager, Google Ads  

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   Our commitment to help you with policy compliance

   March 14, 2019

   Protecting our users and advertisers from bad actors is very important to us, and that’s why we have strict policies that govern the kinds of ads we allow on our platform. We also work hard to help good advertisers avoid making honest mistakes that lead to policy violations. That’s why we’re rolling out new features to help you achieve your full campaign potential by allowing you to easily navigate the policy restrictions that may affect your ads. Introducing the Policy manager In April, we’re introducing a new Policy manager, to provide a centralized and customized experience in Google Ads where you can monitor policy restrictions of ads, keywords, and extensions across your entire account. Over time, we’ll continue to add new features here, including recommendations for fixing your ads, a history of your appeals, an overview of your account’s certifications and more. To access Policy manager in Google Ads, click “Setup” in the Tools Table, then select the “Policy manager” tab Get additional insight behind policy decisions Beginning last year, advertisers were able to see additional information about what caused their ad to be disapproved by simply hovering over the ad. We will continue to expand this capability in 2019. Find detailed information on ads disapprovals by hovering over your ads Enable policy appeals in just a few clicks If you disagree with an action we’ve taken on your ads, soon you will be able to appeal the decision for another review with just a few clicks, directly within Google Ads. This feature will start rolling out to accounts this spring and will be available for text ads for most policy violations. Hover over a disapproved or limited ad and look for the “resubmit” link to see if you’re eligible. You’ll also be able to track the status of your appeal in the Policy manager. We’re making it easier to resubmit ads in Google Ads Detect violations in real-time In some cases, we’re able to detect policy violations during ad creation. In those cases, we’ll provide real-time feedback to help you understand potential policy violations before they actually occur. You can then make changes to your ad right away to bring them into compliance. Make sure to check our real-time feedback during ad creation We’re excited to introduce new tools to further help you navigate policy requirements and create high-quality, compliant ads. Posted by Hristo Stefanov, Product Manager, Search Ads

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   Grow your games business with ads

   March 13, 2019

   There’s so much that goes into building a great mobile game, and building a thriving business on top of it -- that’s next level. That’s why today Google is announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to create demand for your game, grow at scale, and re-engage your audience. Create demand One important part of ensuring a successful launch moment is to build brand awareness and connect with a fan-base right out of the gate. Now with pre-registration ads, you can promote the opportunity for players to register for your new titles before they’re officially released on Google Play. Players will receive a push notification in Play once the game is released. Pre-registration ads can be especially valuable for established game developers to help you connect with a fan base that already loves your game, and have strong intent to download and become valuable players in your game. Grow at scale At launch, your goal is to get as many installs as possible within your budget. Today we’re announcing Maximize conversions bidding for App campaigns -- just give us your budget and ad assets, and we’ll maximize your player base. Because the focus is on maximizing installs instead of meeting your target price, you can typically get a lower conversion price. All you have to do is set your goals and lean on App campaigns machine learning to handle the hard work of placing the right ad at the right time. Maximum conversions bidding for App campaigns is now available as a beta to select advertisers - so if you are interested please talk to your Google Account Manager to sign up. Re-engage your gamer Let's face it, 80% of all app users churn within 90 days1. One of the biggest opportunities you have to grow your business is to get those inactive players to come back and play again. Today, we’re introducing App campaigns for engagement in Google Ads to help players rediscover your game by engaging them with relevant ads across Google Search, YouTube, and over 3 million sites and apps. This campaign works with Google Analytics for Firebase as well as with our App attribution partners. With App campaigns for engagement, you can reconnect with players in many different ways such as encouraging lapsed players to complete the tutorial, introducing new features that have been added since a player’s last session, or getting someone to open the game for the first time on Android, which only Google can help with. Learn more about it here or talk to your Google account representative if you’re interested in trying it out. Posted by Jason Morse, Director of Product, App ads for engagement

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   Google Marketing Live broadcast on May 14th: register today

   March 12, 2019

   Did you know that searches for "best” have increased by 80% in the last two years? For example, in recent third party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision. Google Marketing Live is happening on May 14th—>register now to discover how to take action on new consumer insights like these and learn about the latest digital marketing products from Google. For the first time, we'll also be live streaming 8+ hours of additional content from the event. Engage directly with product managers through live Q&A, learn new best practices, and get an inside look at how our latest products are developed. Posted by the Google Marketing Live team

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   Evaluate your Mobile Site Speed with the revamped Test My Site tool

   February 28, 2019

   Your mobile site is often the first place consumers meet your brand. Having a slow site can leave a bad first impression and even cost you customers. In retail, a one second delay in mobile load times can impact conversions by up to 20%.1 How do you know if your mobile site is fast enough? The revamped >Test My Site makes it easy to understand your mobile site performance and get custom fixes to improve your page speed—all in one place. Use this tool to: Check your mobile site speed: Measure the speed of your entire mobile site in addition to individual mobile pages Track your progress: See how your mobile site speed is trending month over month Stay ahead of the curve: See how your mobile site speed stacks up against competitors Estimate speed’s impact on your business: See the potential impact mobile site speed can have on revenue Test your site today >here. Posted by Prashant Nair, Product Manager, Google Ads   1. Source: SOASTA, U.S., “New Findings: The State of Online Retail Performance,” 2017.

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9. 27

   Prepare for average position to sunset

   February 26, 2019

   We understand it’s valuable to know how prominently your ads show on the search results page. So, in November, we rolled out “Impression (Absolute Top) %" and "Impression (Top) %”, which describe what percent of your ads appear at the top of the page and absolute top of the page. These new metrics give you a much clearer view of your prominence on the page than average position does.  To complement these metrics, we also rolled out "Search absolute top impression share" and "Search (Top) IS". If you want to optimize for position, these are the best metrics to use. And you can use the Target Impression Share Smart Bidding strategy, if your goal is to get your ads to a prominent location in the search results. “Top and Absolute Top impression share metrics have given my clients a clearer idea of where their ads show on the search results page. By focusing on these new metrics, we’re able to bid more effectively to achieve the very first ad position when desired.” - Kelsey Hadaller, Senior Account Manager, Hanapin Marketing With the availability of these new metrics to understand prominence, we plan to sunset average position in September of this year. If you currently use average position, we recommend that you start using these new metrics when measuring and optimizing for prominence. Posted by Pallavi Naresh, Product Manager, Google Ads

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10. 28

    Say more in your call-only ads with added lines of text

    February 25, 2019

    People often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers they need. In the coming weeks, we’re rolling out additional lines of text in call-only ads to help you provide more useful information to potential customers. You will have the option to add two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters. To make sure your customers are fully aware of who they’re calling, take advantage of these added lines of ad text to describe your business in more detail. More lines of text in call-only ads We noticed it was tough to fit both your business name and a compelling call to action in the headline, so we moved business name to the beginning of the ad description. This leaves more space in the headline for your call to action or business details. For example, if you’re a dance studio, specify “House of Tango” in the business name field and use the description lines to promote your full range of lessons offered. Being clear and transparent about who you are and what your business offers is a key principle of our call-only advertising policies to protect users from fraud or misleading, inappropriate, or harmful content. We hope these updates to call-only ads and our updated best practices guide will help you drive more high-quality calls and deliver a better experience for your customers. Posted by Mike Russo, Product Manager

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11. 29

    Introducing three new features for responsive display ads

    February 21, 2019

    Drive improved performance with video assets If a picture is worth a thousand words, imagine the stories you could tell with a 30-second video. In fact, over 60% of shoppers say online videos have given them ideas or inspiration for their purchase.1 That’s why we’re introducing video assets for responsive display ads. We built responsive display ads to help you adapt to the increasingly diverse mix of content types and screen sizes. Now you can expand your reach to new inventory and improve performance with sight, sound and motion — all while scaling ad creation, testing and optimization. To get started, create or edit a responsive display ad and select up to five (optional) videos from your YouTube page. Selecting videos in the Google Ads interface Unlock new creative insights with the combinations report While machine learning helps you deliver the best ad to the right customer, it’s not always easy to tell what’s working and why. With the new combinations report, you’ll be able to learn how different creative asset combinations perform. This new report shows you the top performing asset combinations that are being generated in your responsive display ads. You’ll see separate sections for combinations based on your images, text, dynamic feeds, and videos. To access the combinations report in Google Ads, click “View Ad Details” in the Ads Table, then select the “Combinations” tab   Best Practice: Now that you know which creative combinations resonate with potential customers, try testing the top performers across different campaign types.   Create better responsive display ads with the ad strength scorecard Creating relevant and helpful display ads is top-of-mind for every advertiser. Using the ad strength scorecard, you can ensure your responsive display ads are set up for success, before they start to show. Google Ads will check that you have the optimal number of unique headlines, images, and descriptions. To improve your ad strength, try taking the "Next steps" highlighted in the scorecard. The ad strength scorecard, shown above the ad preview in Google Ads Posted by Akshay Dayal, Product Manager, Display Ads     1. Google/Ipsos, “How People Shop With YouTube”, July 2018

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12. 30

    Two new chart types in the Report Editor

    February 21, 2019

    We’ve launched two new chart types in the Report Editor: the stacked bar chart and the bubble chart. There are now six total chart types available for your reports: Line chart Bar chart Stacked bar chart Pie chart Scatter chart Bubble chart These two new chart types can provide additional ways to interpret your data and glean insights. For example, you can use a stacked bar chart to see how clicks in an ad group breakdown by device and you can evaluate that mix over time. You can use a bubble chart to view clicks, conversions, and cost by campaign in one chart, as the size of the bubble can represent a third metric. Try these two new charts in your reporting. Example of stacked bar chart in the Report Editor Posted by Abhishek Kumar, Product Manager, Google Ads

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    Universal App campaigns are now simply App campaigns

    February 20, 2019

    Universal App campaigns help connect your app with consumers. Today, we are simplifying the name of “Universal App campaigns” to “App campaigns.” This move will not affect campaign features or functionality, and there’s no action required for existing campaigns. App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads. Full list of Google Ads campaign types after App campaigns name change You’ll start to see these changes roll out over the next month. We hope this more direct name will help advertisers and developers get started with Google Ads and select the right campaign type for their business goals. Posted by David Mitby, Director of Product, Mobile App Advertising

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    Easily find predefined reports for the dataset you’re viewing

    February 20, 2019

    Predefined reports are ready-made reports that show useful data, such as time of day and location statistics. We’ve received feedback that many of you drill deeper into your campaigns or ad groups before moving into predefined reports. The transition from campaign or ad group level reports to predefined reports showing the same scope of data is now easier. Previously, the only way to get to predefined reports was through the ‘Reporting’ icon on the very top navigation bar in Google Ads. This always starts you at account-level data and you can filter down deeper from there. Today, if you notice something while looking at campaign or ad group data that needs investigating, you can use the newly located ‘Reporting’ icon that lives above the statistics table you’re looking at. When using this icon, the loaded predefined report will carry over the same scope of data you’re viewing to make for a quicker transition. For example, if you had scoped down to a particular ad group or only search campaigns, and then opened a ‘Day’ report using this icon, the report will be filtered to only that ad group or search campaigns, respectively. However, the icon at the top right opens the predefined report for your entire account. Posted by Abhishek Kumar, Product Manager, Google Ads

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    Updates to mobile page speed score on the Landing Pages tab

    February 19, 2019

    Slow mobile pages can slow down your business. 53% of visits to a mobile site are abandoned if it takes more than three seconds to load.1 In July we introduced the mobile speed score to let you quickly see which landing pages are providing a fast mobile experience, and which ones may require your attention. We’ve recently updated the mobile speed score algorithm to require fewer ad clicks in order to calculate a score. This means you’ll now see a speed score for more of your pages. Evaluated on a 10-point scale, 1 being very slow and 10 being extremely fast, the mobile speed score is based on a number of factors, including page speed and potential conversion rate. To improve your mobile speed score, consider adopting mobile technologies like Accelerated Mobile Pages (AMP). AMP pages typically load 85 percent faster than standard mobile pages.2 As a result, 90% of AMP pages see a high mobile speed score of 10. Learn more about evaluating your mobile landing pages here. Posted by Prashant Nair, Product Manager, Google Ads   1. Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.7K, Global, March 2016 2. Google Data, Global, April 2017

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    Click share coming to Search campaigns

    February 11, 2019

    Click share is the estimated share of all achievable clicks that you have received. Click share has been available for Shopping campaigns since 2015. We’ve begun rolling it out for Search campaigns and plan to have it available for all Search campaigns in the coming weeks. The lower your click share, the more opportunity you have to capture additional clicks. For example, if your ad is clicked 20 times, but we estimate that it could have been clicked 100 times if you had more extensions, higher bids, or higher budgets, your click share is 20%. Best Practice: Use click share to view click growth opportunities with more extensions or bid or budget increases. Use impression share to view impression growth opportunities with bid or budget increases.  Click share will be available at the campaign, ad group, and keyword levels for Search campaigns in the coming weeks.  Posted by Pallavi Naresh, Product Manager, Google Ads 

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    Parallel tracking for Display and Video campaigns available May 1st, 2019

    February 11, 2019

    Speed matters when it comes to landing pages. 53% of visits are abandoned if a mobile site takes more than three seconds to load.1 With >parallel tracking, users will head immediately to your landing page after clicking your ad while their browser processes click measurement requests in the background. Last year, we announced that parallel tracking would be expanded to Display and Video campaigns in March 2019. Parallel tracking for Display and Video campaigns will now be available starting May 1st, 2019. Therefore, advertisers now have more time to prepare before parallel tracking becomes mandatory for all Display and Video campaigns starting July 31st, 2019.  If you need to make ad URL changes, your ads will need to be reviewed. So reach out to your click measurement provider as soon as possible. If you have Display and Video campaigns across multiple accounts, we recommend spacing your changes over multiple days. To learn more about parallel tracking, >click here. Posted by Prashant Nair, Product Manager, Google Ads   1. Google Data, Global, n=3,700 aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, March 2016

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    More ways to drive results with TrueView for action

    February 5, 2019

    Starting February 2019, Maximize conversions bidding will become globally available to advertisers using TrueView for action. This smart bidding strategy uses Google’s machine learning to help you get as much conversion volume as possible within your campaign’s budget without requiring a lot of work to set it up. Simply put, Maximize conversions is an easy and effective way to generate more of the website actions that are important to your business, like booking a trip, scheduling a test drive or requesting more information. For advertisers who are new to TrueView for action, or are looking to run burst campaigns, Maximize conversions can be an effective strategy. It’s also a great option for campaigns that don’t meet the recommended threshold of 50 conversions per week for Target cost-per-action (CPA) bidding. If you have an ROI goal for your video campaign, you may prefer to use Target CPA. Like Maximize conversions, Target CPA bidding automatically sets bids for each auction, but the goal will be to drive conversions at the target CPA you set, rather than spending your full budget to maximize conversions. To get started using Maximize conversions or Target CPA bidding with TrueView for action, learn more here. Posted by Nicky Rettke, Director of Product Management, YouTube ads 

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